OTTI 2007

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Reports

The OTTI Research will make available relevant reports based on the research and other sources.

Download OTTI Presentation at the The Southern African Tourism Industry Conference August 2007

NOW AVAILABLE: OTTI 2007 Reports

Gearing up for 2010 online opportunities for the SA travel & tourism industry

May 2006 Tourism Indaba Durban: Research into 100 websites reveals what the South Africa Travel and Tourism Industry (OTTI) needs to do in order to provide better quality of service online.

Evaluated websites are under performing on all core elements of their websites, at the moment they are predominantly functioning as virtual versions of their brochures and marketing material. This means that the full value of the Internet for the Industry has yet to be realised. The more powerful elements like functionality, connection and community elements that help build strong relationships with customers are at the very early stages of development. Different sectors are clearly pursuing different online strategies and in most respects the airlines are the most progressive.

1) FREE EXECUTIVE SUMMARY

Download the Executive Summary (PDF 284KB)

ALL COMPANIES INCLUDED IN THE SURVEY ARE ENTITLED TO A REPORT CARD
to ensure you get this send a request to reportcard@otti.co.za

(2) DETAILED COMPANY SPECIFIC REPORT

This report presents a detailed analysis of the performance of the assessed website across technical quality, content, functionality, communications and connection metrics. Positioned within the trends and best practice, recommendations and opportunities for enhanced website and email response performance.

2.1 For Companies whose websites have been evaluated in this study (R5000)

2.2 For Companies who would like to have their websites evaluated using the metrics in this study, but because of the dedicated nature of this analysis we are able to add deeper qualitative insights about the site from evaluators. (R8000)

For more information on these reports contact research@otti.co.za or Ian Kruger at +27 11 443 8948

(3) FORTH COMING REPORTS

TECHNICAL QUALITY OF TOURISM WEBSITES
EMAIL BASED COMMUNICATIONS IN THE TRAVEL AND TOURISM INDUSTRY
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State of the SA Online Travel and Tourism Industry 2004

Sites were doing less than 50% of what they could be doing. Has much changed in 3 years?

In 2004 BRS did an analysis of 12 travel and tourism websites from the perspective of the potential traveler. Some of the big names in Airlines, Hotel Groups and Car-hire were included. There would seem on the face of it a great deal that these end suppliers could do with a website to gain direct access to their customers. The tourist is increasingly first and foremost a virtual tourist. The damage to a company's brand and the loss of business through an ill-conceived and poorly executed online strategy should be of prime concern to these businesses.

But the research indicated that in 2004, end suppliers were still very much out of touch with the requirements that potential tourist have around planning and managing their travels online, their thinking is still very much traditional channel focused.

Download the full report (PDF 104KB)