OTTI 2007

Navigate

About Us

BlueRiverStone is an applied research company that provides strategic intelligence for the web. As the online channel become more important to companies so online strategies come to depend more on research providing better user, strategy and competitive insights. At BlueRiverStone we bridge the gap with metrics and tools you will not find elsewhere among web development or research companies.

The evaluation method underpinning the OTTI study has been developed over four years by BlueRiverStone in conjunction with Dr Andrew Thatcher at the University of the Witwatersrand. This forms part of its NetValue Analytics product suite providing comprehensive online strategy performance measurement to assist companies optimize and align their online strategies with company strategy.

Ian Kruger BlueRiverStone Cell: 083 408 3248 ian@blueriverstone.com